Business Ventures on the Horizon with Mieko Perez ft. Tetragram App
July 27, 2021 | By Mieko Hester-Perez
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Tetragram is a trailblazing digital platform that helps you get the most out of being a medical cannabis patient. Finally, a platform that empowers the new faces of cannabis and highlights CBD consumer trends.
As more cannabis & CBD products are redefining their social responsibility in communities across the world, the science of cannabis and CBD therapeutics now has a new ally and that’s Tetragram.
Hopegrown proudly welcome, Otha Smith the creative force behind Tetragram.
What is your personal story and mission that motivated Tetragram?
I’m originally from Southern Anne Arundel County, MD., located
twenty minutes south of Annapolis, Md. I first started smoking cannabis
at the age of 17 with a friend of mine that lived in my neighborhood.
Most of the people I grew up with in my neighborhood were smokers, but at the time I was heavily involved in sports, so I didn’t give it a try until later in high school.
In 2003, I was involved in a serious car accident that nearly took my
life. I fell asleep at the wheel and was ejected from the car landing on
my head and upper back. It resulted in a six inch and thirty-four plus staple scar on
the top of my head.
After being released from the hospital I was
prescribed several different opioids to address my neck and back pain.
After three years of using prescription pills, I decided I didn't want
to continue to take pills daily for the rest of my life. So, one day
I completely stopped taking them.
I started buying cannabis from a friend of mine who had been
selling cannabis since high school and lived relatively close by. Fast
forward and years later cannabis started to become legal for medical and
recreational use across the country.
Once Maryland legalized cannabis for medical use in 2014 I jumped at the opportunity to get my medical cannabis card. After getting my medical cannabis card I will never forget the feeling of entering a dispensary for the very first time.
I was completely overwhelmed by all the different
strains and packaged products to choose from. It felt like I was
drinking from a firehose! In the legacy market you never hear your
supplier mention terpenes or cannabinoids. It was more like, “I got some fire
and some mid-grade” and those were your only two options.
After talking to
other patients, dispensary staff and doctors the one thing that everyone
recommended was keeping a personal journal to keep track of products you tried and how they made you feel.
Since cannabis effects everyone differently I realized I couldn't rely on someone else’s recommendation and understood the importance of journaling my experience. That’s when I had the “light bulb” idea of instead of using a paper journal to document your process, why not create an app to do the same thing. And that is how Tetragram was born!
How will Tetragram impact how dispensaries engage with consumers?
We look at Tetragram as a tool that will not only help consumers
understand the effects of products purchased, but the industry will have
a clear understanding of which products work best to address a
particular medical condition.
Today, dispensary staffs are making product
recommendations based mostly on their personal experience but rarely do they
have any substantial data to rely on to truly make an accurate product
At Tetragram, we have thousands of people who have
shared their personal reviews associated with various cannabis and
CBD products on the market.
Our crowdsourced approach to data collection is utilized to educate and train dispensary staff on the possible
effects and benefits associated with the products they sell every day.
The more information we can provide to dispensary staff to educate them
on products, the more confident the dispensary staff will be in making
product recommendations that match the customers expectations.
Once a consumer goes home and has a positive experience based off a recommendation from a dispensary staff member, that increases the loyalty between the dispensary and the customer, and it all starts with providing the dispensary with data that we collected.
How safe and secure is Tetragram’s privacy software? And or/ what software parameters are in place to ensure consumers information is kept private?
Myself, as well as my two business partners are each medical cannabis patients. That said, we take privacy extremely seriously. For starters, Tetragram is HIPPA compliant. We don’t and never will ask for a person’s first or last name when creating an account.
All data is encrypted on the back-end to protect consumers email addresses and passwords. During the process of creating an account, we require people to verify their email prior to logging into Tetragram the first time, which is another way we protect personal information.
Where do you see Tetragram in the next five years?
In the next five years I expect Tetragram to be a dominate platform
where cannabis and CBD consumers can connect and engage directly with
others as well as with dispensaries, cultivators, and medical
We aim to provide an educational ecosystem where cannabis
consumers, cultivators and brands can share personal experiences and
content among each other.
I think cannabis will become federally legal in the next five years, at that point we would like to provide people with the ability to tie-in their medical records into Tetragram and have an open exchange of information with their doctor.
In addition, we hope to use our white-label solution as a research tool utilized by independent researchers, universities, and organizations such as the National Institute of Health (NIH).
Would Tetragram be interested in partnering with a healthcare network for a behavior study of cannabis consumers?
Absolutely! Tetragram at its core, is a
medically focused company as we aim to uncover the properties of
cannabis that are responsible for addressing various medical conditions.
We work with medical professionals every day that believe in the
healing power of cannabis. There’s so much more to uncover with cannabis
and CBD and we hope to be the company steering the boat on cannabis
Telegram is available for download on Apple & Google Play.